Privacy Policy

BuyTheLook ("we", "our", or "us") is a Shopify app that provides AI-powered outfit recommendations for e-commerce stores. This Privacy Policy explains how we collect, use, and protect information when merchants install our app and their customers interact with our widget.

From Merchants

• Store name and domain
• Product catalog data: titles, descriptions, images, prices, and inventory levels
• Merchant email address (provided during Shopify installation)
• App configuration settings (widget appearance, enabled features)

From Customers

• Style quiz responses: preferences, occasion, and budget selections
• Widget interaction events: views, clicks, and add-to-cart actions
• No personally identifying information (name, email, address, payment details) is collected from store customers

• Product data: Synced to generate AI outfit recommendations using vector embeddings. Products are analyzed to understand style, category, and compatibility.
• Quiz responses: Used in real-time to personalize outfit suggestions for the customer's session. Quiz responses are not stored permanently.
• Analytics: Widget performance metrics (views, clicks, cart additions) are recorded to populate the merchant dashboard. This data is aggregated and not tied to individual customer identities.

• Supabase: Stores merchant settings, configuration, and analytics data
• Weaviate: Stores product vector embeddings used for AI recommendations
• All data is transmitted over HTTPS/TLS encryption
• No customer payment information is collected, processed, or stored at any point

We use the following third-party services to operate the app. Each service has its own privacy policy governing how they handle data.

• OpenAI / Anthropic: AI processing for product analysis and outfit recommendation generation
• Supabase: Database hosting for merchant data and analytics
• Weaviate: Vector database for product embeddings

We do not sell, rent, or trade your data to any third parties for marketing purposes.

• Merchant data is retained for as long as the app is installed on your store
• Upon app uninstallation, merchant and product data is deleted automatically in response to Shopify's mandatory GDPR uninstall webhook
• Aggregated analytics data is retained for up to 12 months
• Quiz responses are ephemeral — not stored after the session ends

As a merchant using BuyTheLook, you have the right to:

• Access the data we hold about your store by contacting support@buythelook.app
• Correct any inaccurate data by contacting our support team
• Delete your data by uninstalling the app or submitting a deletion request to our support team

We are committed to GDPR compliance:

• We respond to customer data access and deletion requests forwarded by merchants
• Mandatory Shopify GDPR webhooks are implemented: customers/data_request, customers/redact, and shop/redact
• Since we do not store personally identifying customer data, most customer data requests result in confirmation that no personal data is held

We may update this Privacy Policy from time to time. We will notify merchants of significant changes via the app dashboard or email. Continued use of the app after changes constitutes acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us: